Recent Project:
Andruss Motel
When we first met Steve, he was a new innkeeper having recently bought the Andruss Motel in Walker, CA. The Andruss had been around for forty years having two owners before him. Walker, being a small town in the Eastern Sierra naturally lends itself to being a place to escape the hustle and bustle of city life, but Steve wanted to create a place where people would connect with others in a way that creates friendship and memories.
We determined a Founder’s Story would speak to the audience in a powerful way. We felt that would draw visitors who were seeking refuge from their own chaotic lives. Note that the story does not focus on the rooms or pool area, thread-count of the sheets or other “features” hotels are tempted to advertise. It authentically sets the stage for what people can expect to experience when they book at the Andruss.
In the end, the film we created has attracted many new guests to the Andruss Motel like we had hoped; and many of them have become regulars. In addition, we worked with Steve to create a social media campaign on Instagram that used photos and video snippets we captured during production. The campaign doubled his Instagram following.
