No Delay. No Excuses.
In an emergency, every second matters. But in Sacramento County, response times were growing; some stretching beyond 20 minutes. Aging firehouses, outdated equipment, a growing population. Our first responders were being asked to do more with less.
We partnered with the Sacramento Area Firefighters to change that. This film anchored a grassroots effort to pass Measure O; a $415 million bond to upgrade fire stations, replace critical equipment, and ensure the region’s fire service keeps pace with the people it protects.
This wasn’t just a campaign. It was a turning point.
Impact:
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Helped pass a $415M bond measure in a single election cycle
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Made firehouse conditions and response times visible and urgent
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Positioned the union as aligned with community needs, not politics
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Turned statistics into stories that moved voters to act